To become a great artist, you need to go through a lot to make yourself a star. Many mainstream Artist you see today on your screens do not just stand a day to become stars or good great artists as some think. They have been through a lot.
In doing music, the fan base is one of the most important things you need to work towards seriously. As an upcoming artist, it’s very difficult to get listeners and music lovers since you are new to the industry.
Even though it’s not all of us that love to show up on social media, at this point you have to develop interest and also show up often on social media to keep your followers engaging and active.
Now, what do you do to build your first fan base or your music lovers?? Here I will teach you below a few steps on how to use social media to get to them. I taught many upcoming artists some of these strategies and it’s working for them.
- Join and Share in WhatsApp groups and Facebook groups
- Go live on social media
- Save contacts from new friends
- Create social media groups
- Design a Social Media Handles Cover Arts
Let’s quickly discuss each of the Strategies below;
1. Join and Share in WhatsApp groups and Facebook groups
We know most people don’t love to join WhatsApp groups just because sometimes people share unnecessary things there that’s suck their bundle like a baby sucking mommy’s breasts Lol😂.
However, I will advise you to overlook all these and join a lot of WhatsApp groups or Facebook groups At least 30 to 100 which have a music purpose or Entertainment purpose (Example; Young Artist assembly, Talent house, etc.)
Sharing your music works in these WhatsApp groups or Facebook groups would help you reach a lot of people easily because mostly when people share audio or links, they are eager to click and download. It’s interesting and fun when you are in WhatsApp groups.
2. Save contacts from new friends (WhatsApp numbers) to create broadcast
Now that you have to join WhatsApp groups, I would advise you to be more friendly at this time of your career.
Message contacts you see in the WhatsApp group and introduce yourself to them as an artist and also request a friendship from them. You can also tell them to save your contact so that you can view status.
How does this help? One, it would be easy for you to share links and audios to them via broadcast and also ask them to share your works on their status. You should know that, when they share your works on their status, they also have friends who view their status, so now you know that you expose yourself to a large group of people which you don’t even have an idea about.
3. Go live on social media
Wow wow, this another magic which works for most upcoming Artist. The question is how? Ok, wait let me tell you.
Social Media it’s one of the most engaging places where you get interacted with people you don’t even know, yh! Now social media platforms such as Facebook, Instagram, lexep make it easier for everyone to get interacted with people don’t Know through live videos.
At this part, most people may not know you are an artist, and the above social media platforms mentioned also made it easy in such a way that, immediately you go live on air, they send notifications to your followers that you are live. Hereafter most of your followers see this notification and they would be willing to know what is happening or what you are about talk.
Let’s get to the meat of this point now. Now, it’s very engaging playing some of your songs in the background and tell them it’s your new song, they should go get it on every music store if you have. In other words, you can still put a link to the song in the comment section. You also need to play and put on some dancing moves. Umm, this works for most of the upcoming female artists. Hope you know what guys like right😂 When the ladies are shaking their things?
Here brings my mind to an upcoming female Artist (Angiewood) she always goes live every Friday on Instagram where you see over 1,000 people watching and you see many guys requesting she twerk for them. Well, Social Media live also helps expose yourself to new fans.
Note: it’s not a platform for female artists to be projecting nudity instead of focusing and promoting their songs.
4. Create social media groups
Reaching new fans and the audience is o
your target here right? Yeh!
Creating engaging social media groups (Facebook groups, telegram groups, WhatsApp groups, etc.) would help you also reach a large group of people. Name these groups with your stage name (for example; Mama Volta fans group) yh! this would give you much exposure and many will begin to ask who’s this? There they would begin to know more about you by searching your name on Google or going through your profile.
5. Design a Social Media Handles Cover Arts
Many people would like to find and follow you on other social media platforms but they might not know your usernames.
Well, that’s why I would advise you to get a good graphic designer to design cover art that contains all your social media usernames. New People would begin to find you on these platforms and also begin to follow you.
Note: you have to be entertaining, interesting, and engaging to be able to keep these people following you. You can also do give away sometimes.